Marketing

Fairway’s marketing creates success

By this point, you have likely seen the difference in Fairway’s approach to marketing. Our website is constantly updated with fresh content and the latest industry news that you can use to update LinkedIn and Facebook. We provide marketing training and support in various ways, such as monthly seminars and blog creation tips. Our email campaigns are likely light-years ahead of what you are used to.

We take our marketing efforts seriously because we understand how to sell in Charlotte. We have hired the sharpest social media mind in Charlotte to provide insight into how to use technology to our best advantage. Her knowledge of using LinkedIn and online marketing tools to promote your business will blow you away.

We showcase our lending products in a neat, concise way on our website. Easy to navigate, our site is the perfect place to send a buyer who may have questions. They can also apply for a loan with you right from the website. Your profile is professional and fun and we will be sure to have an updated headshot taken when you begin. We invest heavily into the website so that when you Google “Charlotte mortgage loans” or search for a mortgage in Charlotte, we are one of the first three companies on Google.

Our emails do more than just annoy potential customers – they provide results! From the sales perspective, they educate your customers about the best loan choice for them, as well as prompt them to call you. From a communications perspective, once their loan is being processed, you won’t need to make phone calls back and forth to update their loan status because our emails are set up to keep them constantly informed. Our goal is to take the stress out of the loan process for your customers AND for you!

Sound too good to be true? You could be right, but that’s how we do business at Fairway Independent Mortgage. Call us today for an interview to work with a company that will move you into the next generation of lending.