About Kelly Yale
Kelly has been Fairway Independent Mortgage Corporation since 2012 and has built a robust marketing department. She was instrumental in building the brand through North and South Carolina as well as creating a great team culture within the branches.
As the Regional Marketing Director, Kelly leads her team in producing smart, modern marketing pieces as well as planning events around the Charlotte area.
Kelly was born and raised around Akron, Ohio and moved to Charlotte fifteen years ago. She lives in south Charlotte with her husband, Matt and her two sons, Ryan and Josh.
In one form or another, Kelly has had her finger on the social media pulse long before everyone knew what connecting online was really about. After writing for the Charlotte Observer and other Charlotte area publications, Kelly opened paper blossom marketing to provide social and digital marketing for small and medium sized businesses. When a mutual friend introduced Kelly as a solid candidate to take the role of Director of Marketing for Fairway, it was an immediate fit.